Let’s Work Together
About Me
We live in a world where the majority of people today experience information overload; understandably due to the abundance of information available at our fingertips and contained in our hand-held devices.
My approach is that any complex problem has a simple solution, once you’ve analyzed it from all angles and understood the “gist” of it.
My aim is to simplify the User Experience through well-refined designs, concepts and strategies. I love the challenge of defining problems and solving them in the most elegant, efficient and comprehensive way.
I have over 15 years experience in the Fashion Industry, overseeing both Design and Technical Design for major retailers. At one point, I even had my own Fashion label and for 3 years, I designed, produced and sold my line to 4 independent retailers. I love creating a brand, and seeing it come to fruition.
From Brand Building and Content Strategy to User Research, Copy Writing and Information Architecture, I always lead by seeking the most intuitive path forward, which often proves to be the most direct and explicit way in achieving business goals.